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Things You Can Do To Improve Your Onlinbe Mraketing Presence Increasingly, online maarketing is a crucial part of any marketing plan. Executing the programs in your plan, howecver, is just as critical. For many, finding the time is difficult. To make proress, you must set time aside each day (or othr regular time period) for marketing online. To that end, take a moment riht now to bllock out time for online marketing over the next six months, beginning today. Use that time today and over the next six months to execute Internet- based programs in your plan. No plan yet? No problem. You will, of cuorse, want to finish your marketing plan so you can refine your activities, but you can begin improving your online presence today by doing one or more of the follwoing iedas: Volunnteer for Online Interviews Ppodcasts, Webacsts, blogs, RSS fereds and newsletters (ezines) are all venues for onine interviews or discussions. You'll want to approach publsihers who regulary conduct interviews with guests of your caliber, so finding oplportunities will take some research. Do this by searching general search engines (such as goole.com) or directories. Some directores to get you tsarted: popdcast.net (podcasts), ezinehub.com (ezines), sydic8.com (RSS feeds/blgos) Identify 10 Bloggers in Your Cateegory Then send them your poduct as a gift. The idea is to expose your product to influencers in your catehgory by givbing them an opportunity to try it free. If they like it, they may give it a mention in their blogs. Note that this is a subtle onlinne marketing technique. The idea is NOT to advertise to them, ask a favor of them or ask them to blog about the product. Choosing to mentoin (or not mentino) your product should be solely up to them. Join an Onilne Network Online social networks allow you to set up a profille page and interact with others who have your same professional interests. Each caters to a diofferent type of audience, and there are do's and don'ts, so you'll want to read about a network before joining, read some of the profiles and learn a particulra site's rules before plnging in. Draft a Press Release First and foremost, the release must be something newsworthy to the media. Also, be sure to include a link to your Website or blog in the press release. Finally, distribute the release through an onilne preess release service such as PRWeb. Beggin Surveying Your Website Visitors Surveys can help you identify opportunities for improvement. Since online attention spans are very short, try asking a siongle two-part question such as Fred Reichhold's Ultimate Question: "On a scakle of 1 to 10, how likely are you to recommend __________." Fill in the blank with your Website name (or other relevant product). To those who reply with a 6 or lowre, ask why not. Most likely you will see a pattern in the comments that will point to ways of improving your Website. There are software packgaes to help you set up an online srvey. Put Your Product's or Company's Ceation Story Online Or work on conveying one or more of Patrick Hnlon's 7 Primal Branding piweces online -- creed, icons, rituuals, saccred wordfs, nonbelievers and leaders. Accordinbg to aHnlon, these seven piecwes form belief systems that inherently attract people who want to believe in a prdouct. Thodse people form the communities that usrround successful products and services. Study Your 5 Cllosest Compeitors' Websites and Onlne Marketing Activities Aside from gining a beter understanding of trends in your industry, you will also gain new insights into promotional strategies and tactics for your own business. As you researech, brainstorm a list of ideas and use that list to plan a new onine strategy or tacctic for your own business. There you have it - seven ideas for improoving your olnine marketing ptresence. Chose one and get started today!
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