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#You are# out shopping for nourishing, designer food. You visit two health cuisine stores. The first one is light and cheerful: Its products are displayed pleasingly and its personnel, with crisp, starched aprons on, is slim, friendly and helpful with smiles that twinkle. There's another health food store just across the street Comparable foodstuffs. A body fat, greasy-haired clammy guy, breath redolent of whisky, garlic and fermented cheese, egg stains over the front of his crumpled shirt, the center of which strains to #stay# closed struggling to keeping its charge - a protruding belly - within, worn-out buttons #at the# #ready to# pop...#comes on the way to serve you. #You are# your website: It's a mirrored image of who that you are, your product, your service. Portray yourself as a trained, experienced specialist. Your internet site is the only communication your customers, potential and current, have with you. You must create an atmosphere that is pleasing #to your# buyers to make them want to #stay# and purchase, and much more significantly, #to want# to come back again and again. You want to aim for repeat business. The long and #short of# it #is this#: Your web site could make or else break your sales...#and your# business. TRICKS OF THE TRADE What secrets can you apply in the design #of your# website? 1. Surfability Do your research by browsing numerous internet websites. Note what make them interesting, attractive or the opposite. At all times keep in mind that visitors #to your# site have one goal #in mind#: They're either seeking information or searching for a product. Your objective is to give them what they need without their having to look for it. It's a fundamental rule to make your site easy to navigate. Make sure that all the information has relevancy #to your# product/service. Convince site visitors #that they# absolutely require your product to solve their problem(s). 2. The Initial Feeling Lingers...The #Importance of# your Main Page The main page has a very exact purpose: It is #the store# front #of your# website where your customer lands in addition to from where she/#he will# shop. Consequently, this page must load #very quickly# and be easy to view. That's the initial contact #with your# customer: Initial impressions can either close a deal or...lose this same deal that has exactly the same possibility. Create things simple: Ensure that links are definitely viewable by your site visitors knowning that these links will navigate your visitors to wherever they wish to go. #Very often#, an amazing choice is the use of tables when deciding how #to design# the principle page #of your# site. If your page takes more than ten seconds to load even on a 56k modem, your visitor will click on away, because of impatience, or to save time, seeking information or products somewhere else. To hurry up the loading of the main page, it is highly recommended to avoid large, or excessive, graphics. Too many banners or #special effects# often in addition cause a page to load slowly. 3. Assemble your Website Appealing to, and Easy in favor of, the Eyes Colors Mild colors are your best bet. If your site is a content site where your visitor will be doing a lot of reading, it's a good idea #to keep# to black and white. You can add color when using tables as a method #to brighten# up the page. However, always remember to keep the overall look #of the# page professional and interesting #to your# target audience that will be visiting more frequently. Screen Resolutions These vary among monitors. It is, for that reason, good counsel #to set# the pixels to a standard 800x600. You may also choose to set the tables inside your web page to span a percentage #of the# page rather than #a set# #number of# inches. This will ensure #to accommodate# all screen sizes. Browsers Bear in mind# that a lot of Internet viewers won't use the same browser as you. Consequently, be sure that your site appears #as good# on other browsers as it does #on your# own. You are able to do this by downloading several browsers through which to see your page. #Be aware# that the overall look #of your# website is #to make# it eye-catching to site visitors, which in turn appeals to emotions and, as a result, lead to business #and to# make money for you. The appearance #of your# site, if properly planned, often is an excellent marketing strategy #for your# product/service.
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