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Having recently conducted a study within our buyer base - the results were to say the least more than a slight unexpected. I have been in the recordable media industry ever since its inception and run quite a few different distributors and in that time I thought that I knew a alot about the user of these types of movies and recordable media but evidently not everything! The findings of the survey were that the in UK the bluray films sale represents almost one third that of usual DVD movies, maybe thats as a result of the people asked being on the whole technology savvy but I was amazed by the uptake, OK I acknowledge that in terms of takings a Bluray title is around two to 3 times the cost of a regular DVD but its still an incredible jump since this time last year. Ever since the demise of HD DVD disks occurred in early 2009 - which were of course the main opponent of blu-ray disks - the sales of Blueray titles have rocketed. The retailing cost of individual Blu-ray players have fallen significantly over the last 12 months, but the cost of blueray movies are still disconnectedly high, this can be seen if you go to regularly some of the film chat rooms - a great deal of group will still buy a computer programme for £15 to £20 and use it to upscale their movies rather than spend a couple of hundred £'s on a Blu-ray player and then have to pay double the price for their film! This in spite of the much greater price tag of a Blueray when compared to that of a DVD in the UK at least, prices for Blu-ray media are falling quicker the other side of the atlantic in the United States which is leading to quicker uptake of the format, well we were continuously two steps behind the American shopper! Myself as usual readers of my articles will already be aware that I am convinced that a lot of public do not realise how much better Bluray is than usual DVD and lots of consider it is only equivalent to the production quality of Sky's HD channels. The sale of Blueray recordable media is now doing much better than projected in this economic climate, it does not help that the United kingdom will be the final major economy out of the recession either. When we aim to work out what is occurring in the present United kingdom Blu-ray recordable market can be pretty tricky at the moment. Everybody is saying various things, its a bit like the climate change debate! In November UK clients bought 462,500 bluray media representing a 165 percent increase over the month of October - although a deal of this is due to seasonal fluctuation and the real figures will only be obvious at the end of Quarter 1 2010. In the European market the sales of Blueray players is anticipated to triple in 2010, with two.5 million units sold across Europe - this does not include the Sony PlayStation 3 which is known as the 1st choice when it comes to Blu-ray playback in the Uk market. If you contrast the takeup of Blueray to that of DVD in its inception Blueray outsells DVD by at least four to one - but bear in mind those where the gloomy old days when we went from VHS to DVD discs! So where does this leave us, Sony would rather we didn't copy Blueray movies or games and have gone some way down that road by controlling the price of the recordable Blueray disc keeping it above the £4 mark for much of the last year, on the other hand it has now dropped drastically and it only needs a low cost viable Bluray recorder to be launched for the recordable format to genuinely take off. It is at that point that prices must fall for Bluray films with the take off of software piracy and larger volumes of recordable Blueray begining to ship. Not lots of clients will nevertheless have the Blu-ray burners (everyone has the ability to burn DVD these days) and it's not until a Blueray burner is shipped en-mass in PC's that Hollywood will become worried - myself I do not expect them to tolerate the same mistake to be made twice!
Article Source: http://www.gambling-articles.org
Simon Young - Senior Partner Recordable Blu-ray UK
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