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What Does Pinging Perform for a Blog?

By: Keith R Lunt

If you are writing a blog then you want people to know what you are doing so they visit you. You want web sites such as Technorati listing you and recommending you, but these all require a ping. So what does pinging do?

Are You There?
You can 'ping' heaps of things, not merely a site. Plenty of years ago, before blogs took off, we would ping machines remotely and if we got an answer back, then we knew they were up and running. You might even do this yourself from your computer, maybe across your network to other computers.

And that is in essence what a ping is - one computer seeing if another computer is responding.

How Does This Help?
But this does not exactly help our blogs. The ping service evolves a bit from only a basic message saying "I'm here, are you there?". If you ping a site service, rather than just them answering that they are there, it is taken as an sign from the web site sending the ping that they want some attention.

The website receiving the message will reply back that it has received your communication, usually with a "success" communication. Of course, to respond they need to now what website sent the request, so as well as "Are you there?", your communication has included your website address as the sender.

Getting Clever With The Process
This is the clever part. The recipient strips the message apart and stores your web site address for processing. It takes the ping as an indication that you want them to visit you, as a rule because you have produced new matter that you want them to check out.

Identify fresh content, Quickly
So, at a later point in time, probably instantly, maybe later that day - it is entirely up to the service what they do - their robot is sent to visit your homepage to see what is fresh. It is a flag to various systems that you have updated your site.

And this is why we use pings. It enables us to tell a variety of other sites that we have new content and that they should come more than and see it. On a good day, I've seen Google come calling quite quickly after the post has been published, thanks to the ping, and then the post included and the new page cached on Google within a couple of hours.

The Future Is Pinging
This is the way that search engines like Google are moving. They want to be able to get new matter as soon as it is made public and by pinging them they are able to do that. So it helps them to do what they want - get fresh content and quick - and helps us do what we want - get our new content onto the search engines.

A Little message Goes A Long Way
So, pinging merely fundamentally shouts in excess of to various vital web-sites that we now have an update on our own website and we want them to come and visit it. And by sending this little message, we are hoping to increase our search engine exposure.

Article Source: http://www.gambling-articles.org

Written by Keith Lunt of How To Start My Blog. For more blogging tips, call in.

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