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What is an effective website? An efficient site is one in which a load of people are finding the web site and a good number of these could find their way around the site and ultimately make a purchase or contact you around your services. An ineffective website might have little or no traffic and a lot of this will bounce - leave nigh on immediately without actually becoming a paying customer. 1. Make certain people are finding you. Merely because you have built a site, or have had a professional web designer build it for you, does not mean that the website will jump to the top of the search engines and be found and visited by hordes of people. Work is still needed and ample of it! You need to be certain that you are spreading the word of your website far and wide, through social media networking, forums, sites, articles and so on. Do not tell anyone that you exist and your website is going to fail. 2. Be sure that people could find what they want. If the visitors are arriving looking for products, ensure that these products can be found. Typically check your site visitors statistics and see what terms people are searching for to find your site and this will give you a clue as to what they want. Go to the page that they are landing on and see if it is clear from there where to go. Check your statistics for any keywords with high bounce rates - they could be irrelevant but they might equally well be struggling to find what they want. If this is the case, then probably a well placed small banner can keep them on track. Add a search function to your site to be sure that that anyone struggling to find what they want might find what you have on offer - you may be shocked at how plenty of purchases result from search results within your site. And split down large pages so that the vital information is easy to find and at hand. Make correct use of headers, bold and other highlights to steer traffic round the page. 3. Make certain that these visitors can go on to make a purchase. I have seen ecommerce web site designs that have missed a link back to the shopping basket. This is fine if your visitors are only ever going to buy one item at a time, but if they go looking for more products, which they might’t find, you still want them to complete the purchase. Do not hide tax and postage information. If this is suddenly added to the final charge the surprise could put lots off. Spell out additional charges early on, perhaps even offering to reduce them with larger sales. And whether you are an ecommerce web site or not, make your contact details clear. Some people do not like phoning and others do not like contact forms. Whilst others cannot click on an email link and open it as they merely ever email through webmail. So give a multitude of contact methods so that they can contact you the way that they prefer.
Article Source: http://www.gambling-articles.org
Written by Keith Lunt, who offers a web design Formbyl service. For more useful tips, call into the internet marketing blog.
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