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When someone brings up Wal-Mart in conversation, what do you instantly think? Some people likely have recollections of cheap clothes and off brand food items, or even poor quality things. The fact is, even with a damaging image of Wal-Mart in our minds, we still shop there and its competition has definitely taken notice. Other businesses like Target and even Family Dollar Stores have started implementing some of the same practices Wal-Mart has had for years. If you’ve started to notice, there have been more and more “Super Target” stores popping up that sell grocery items just like Wal-Mart. So to speak, personally, the offerings from Target are a bit more high quality and unquestionably less “everyday” like Archer Farm’s foods. One of the major reasons why Target didn’t start this policy in the past is because retail goods such as clothing have a senior profit margin than food items. Nonetheless, it is seen now that if you can get a purchaser in the door with food items, then maybe they will also start buying the other items with the higher profit margins at your store as well. Target was one time known for its low-priced, yet chic, clothing. Wal-Mart has since followed suit introducing the clothing lines George and even getting clothing manufacturer L.E.I. to start making juniors clothes for the establishments. So, as soon as Wal-Mart has the shopper in the door, then that shopper is more likely to buy an item from the LEI brand than Merona or an additional Target brand. However, from now on I will be doing all of my shopping for fresh goods such as produce and meats from grocery stores other than Wal-Mart. The previous few times I have purchased either of these from a neighborhood Wal-Mart, they spoiled well before their time. On Wednesay June 3, I stopped by the nearby Wal-Mart to pick up some treats for my dog’s birthday and I noticed that seedless watermelons were for sale. I picked one up since my husband and I both like watermelon. Later that night, we went to cut it open and it was completely spoiled and waterlogged. The weekend of Memorial Day a comparable situation happened with sirloin steak from Wal-Mart; when we went to cook the steaks prior to the use by date, they were also ruined. That time, I got sick from the food, even after cooking it until it was “well-done.” The watermelon situation was the last occurrence, I will be buying those items, at a premium, from my local Kroger store or from a farmer’s market.
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