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The first, and primary type of acquiring publicity is through what is known as the press or news release. That is typically a one page story about your business, your product/service or an event/occurring related to your small business that's about to, or has not too long ago occurred. These publicity stories are generally "shot-gunned" to all the varied media: local newspapers, radio and TV, and trade publications. Problem primary is getting the people to whom you've got sent these publicity stories, to use them - publish or broadcast them. And this leads us back to the "right manner " of writing them and sending them in. In each case, ship a short cover letter addressed to the person you need your material to be thought of by... Which means you ship your story to town editor of the newspapers; the information directors of the radio and TV stations; and the managing editors of the various commerce publications. It would do you no good what-so-ever, to send your materials to the advertising, circulation or enterprise managers - describing how you are a lengthy-time advertiser, subscriber or listener. The most necessary factor is that you make contact with the one that has the ultimate say as to what's to be printed or broadcast, and at the bottom line - this particular person's use of your materials will by some means make him a "hero" to his or her readers, viewers or listeners. The cover letter should be a short note. Go to a paper supplier - tell him you want a hundred or so sheets of fine bond paper - eight 1/2 by 11" preferably in a pastel coloration corresponding to blue or ivory - and that you want this paper minimize into quarters, supplying you with a grand whole fo 400 sheets of note paper. "From the desk of..." word sheets are too elaborate till the individuals you are contacting get to know you - first time round, and until they use your material, don't use these semi-formal be aware sheets... On this notice sheet, start with the date across the highest - skip a couple of spaces and then shortly tell the recipient of the observe: the attached material is new and ought to be of actual interest to his readers, viewers or listeners. We advise our sellers and distributors of MONEY MAKING MAGIC - our regular publication for critical wealth builders and extra income seekers - to send the next observe to the editors and information directors of the media of their areas: "This is one thing that 's new, and for a change, actually useful, to individuals trying to cope with inflation - the hovering costs of dwelling - and people engaged in constructing additional earnings companies of their own. Needs to be of actual value - curiosity - to your readers. Please take a look - any questions, or in case you need extra data, give me a name at: (503) 666-5824..." Then, of course, you skip about 4 areas, type your title, your enterprise title, and your address - sign your identify above the place you've got typed it, and staple this be aware in the higher proper hand corner of your information release. This notice should be typed and double-spaced. So now, you've obtained a canopy letter, and you understand who to send it to... We sort up one such notice, and take it to a near-by fast-print shop. They xerox the be aware 4 times, past these four-copies onto one sheet of paper, print 50 to a hundred copies, and lower the paper into particular person notes, all for much less that $10... Do not try to economize by photograph-copying or xeroxing - a photograph-copy is a photo-copy is a photo-copy, and will not do the job for you... Now you need the actual publicity release, which also should be "properly" written if you count on it to be used by the media. Above all else, there is a proper kind or type to make use of, plus the proven fact that it have to be typed, double-spaced, and brief - about a half page in total length. About an inch from the highest of the paper, with an inch and a half margin on either side of the paper; from the left hand margin, kind in all capital letters: PRESS RELEASE: Then, underline these words. Instantly following the colon, however not in all capital letters, put in the date. Always set the date forward by at the very least someday after the day you plan to mail the release. On the same line, however on the best hand side of the page, and in all capital letters, write the words, FOR FURTHER INFORMATION: Underline this, and instantly below, however not in all capital letters, type your identify - your phone number - and your address... Skip a few spaces, then in all capital letters - centered between the margins - type a story headline, and underline it... Skip a few areas, and from the left hand margin, all in capital letters, kind the phrases, FOR IMMEDIATE RELEASE: From there on, it's the information or publicity story itself. You'll be able to write the headline before the story, and then a story to match the headline - or the story before the headline, and then a headline to suit the story - both method, it is basically the same as writing a space advert or a gross sales letter... You attract consideration and interest with the headline and fill within the details with your story. Here is an example of the headlines we use on publicity blurbs for MONEY MAKING MAGIC:
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