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All information on the web is indexed by the search engines, and the findings stored in an immense database that can instantly return relevant data to searchers. SEO or search engine optimization of your website means that search engines can more easily decide how to index and rank your site because of your use of frequently searched terms or words. By writing copy that uses keywords in a natural way, you not only make it easier for search engines, but also attract more interested readers. Each piece of your website content should be written to make it relevant to a query or keyword phrase that someone searches for. First choose your topic, and then use a good keyword tool to find exact words or phrases that people search for. Whatever type of content you include, whether it is an article, blog post or image, your entire page should be relevant to that main keyword phrase you have chosen as your theme. Always use your keyword in the title, since this is the first thing a web crawler notices and search results show. Construct a title that reads naturally and also attracts reader attention. Keep it to around 70 characters, since results on a search engine generally show titles of that length. Another way to increase the optimization of your site or copy it to always include a description, telling what it is about. This should be a short piece, and again must include the keyword or phrase. This summary can be a meta description for search engines to find, some short copy, a sub-heading on a web-page, or even just the first paragraph. Within Word-press, for example, is a section that allows you to add this description, increasing the SEO. Your actual article or page can be further optimized for search engines in a variety of ways. Use heading tags, H1 or H2 for your heading so the engines can locate them easily. Bold your first use of your keyword in the first paragraph. Include text that used bullet points, since both search engines and readers like them. Include one or two other keywords or phrases that you found in your search for relevant keywords. By including other phrases that searchers have looked for, it makes your page more relevant to search engines and readers. Do not overload your text with keywords. Always use them in a natural way, and keep the article moving forward in a cohesive way. Search engines love to see both images and videos, and will more highly rank pages that include them. With all images, use an Alt tag and a title tag. These tags must include your keyword to be most effective. Alt tags give search spiders information about the image, and will also show up for a reader if images are prevented from appearing. As you create your posts or pages, hyperlink some of your keywords to other pages on your site. The destination page must contain information that relates to the keyword link. By making these relevant content links within your site, it will contribute to the overall site authority or ranking. Occasionally link also to quality authority sites or pages to further improve your ranking. Write easy to read copy that flows, has value to others, and uses key phrases in a naturally occurring way. As you write, practice these SEO techniques to boost your credibility with search engines and searchers to help you gain higher rankings and more inbound traffic.
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