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New to the indoor dynamic signage market is the interactive, Bluetooth lcd advertising screen that has a quantity of marketing and branding opportunities, we will try to tell everyone when these can be beneficial to any small to medium business. This lcd advertising displays can be used to offer a way-finding solution and this is achieved by the client touching the touch screen with their finger and choosing their end spot, then once the system has provided the pertinent information the client can then request the information to be sent using Bluetooth technology to their mobile phone. Now as a business that hosts these interactive posters, you can profit from the earnings generated from businesses, this can extend from quick serve restaurants, designer clothes retailers and mobile providers. Here is a short scheme on how it could work, a user may want the end spot or directions to the nearby shopping mall that has a JC Penney store, so they click the monitor and the directions are highlighted on the display, displaying featured companies, these businesses have paid a higher price to be seen, the user may have missed breakfast and is a very hungry so they notice the advertisement for Starbucks and see that it is near the store they want, they can also download the directions and a money off ticket if the retailer wishes to give them to the consumers cell phone. This digital poster can also be installed to transmit communication to customers as they pass with their mobiles that have Bluetooth turned on, the messages broadcasted could vary from a free coffee with a breakfast roll to a 16 percent concession from the Nike outlet on sales over $50. The main benefit of this new variety of equipment is the opportunity for the business who owns the lcd advertising screen will undoubtedly benefit financially, with a 3 minute advertisement estimated at $150 per month and a 6 minute advertisement as a featured advertiser costing $450 per month this is probably one of the most cost effective strategies of advertising. Now bear in mind this, the inbuilt media player will accommodate around 12GB of ads adequate amount for 170 businesses with each ad price an average $150, not bad when the system costs $1299 and the companies furnish their own marketing data.
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Max owns the leading manufacturer of LCD enclosure, this range of LCD enclosure is supplied throughout the world to digital signage integrators.
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