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The home of Graff?, this name is well known throughout the world as being home to a number of the very best luxury jewels on earth. A reputation connected with luxury and the rare and exquisite things in life. It conjures up feelings of quality, of artisanship unlike any with regards to diamonds with the greatest quality. Graff is one of the very best diamond companies, producing luxury refined diamonds from mines all around the world which were rough sourced. Based in Johannesburg, South Africa, Graff have over three hundred gurus taking care of a team, polishing tens of thousands of luxury diamonds, each is unique, from the diamond itself, which has been beautifully cut, to the hand finished magnificent item of jewellery. Laurence Graff, branded the "King of Diamonds" were built with a love of diamonds from the very young age. In his own words he "was born to be amongst diamonds", born in London he labored amongst the "Hatton Garden" district and soon began making pieces of his own which are described as "excellent". When Graff got to 24, he'd not one but two of his or her own jewellery shops in London and began venturing all over the world gathering his clientele. On achieving Thirty years of age, Graff had some of the richest people in Britain as customers and was renowned for being the biggest maker of luxury jewellery in Britain. Graff was the first jeweller to be provided the Queens Award to Industry and Export in 1973; an award which he would secure again on three individual situations. Also in the same year Graff started out his initial shop in one of Londons most esteemed of destinations, Knightsbridge. There is no turning back and because the Graff dynasty increased, a new era began with the beginning of the flagship store in New Bond Street. Luxury shops then followed in Monte Carlo and The big apple, among others. At present Graff have over 300 retailers in areas all over the world. Laurence Graff has held a number of the world`s highest quality and most treasured luxury diamonds in the palm of his hands like, "The Emperor Maximillian", "The Windsor Diamonds" and also the "Hope of Africa". In 2008, Graff obtained that which was during those times one of the worlds most priceless diamonds, the exceptional "Wittelsbach diamond", at 31.06 carats it's an internally perfect, natural fancy blue diamond. After purchasing the luxury diamond Graff set about re-polishing the gemstone, letting it acquire its full potential. Diamonds really are a girls companion whether blonde, brunette, black or brown, and Graff diamonds are some of the most wonderful in the world, they're diamonds that are always and forever.
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