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{For any enterprise with a web site - which these days is practically every small business how well you rang on search engines like google and yahoo can have a major effect on your sales.|Almost every company now has a web page and where your site is ranked on search engines like google will have a direct effect on revenue|Your company web site and its ranking on major engines like google has a huge effect on your income{} It is so important that no matter how little computer knowledge you have it is important to understand the basics|SEO is so vital that for any business owner and understanding of the basics is essential.|An understanding of the basics of how Web optimization works is essential for any manager }. Here are some pointers keyword phrases You need to think what search phrases are your potential potential consumers using. Not just the main ones but also the less important ones. {Write them down and then think of variants for each one|A good exercise is to jot them all down and then try and come up with three variants of each.|One thing worth doing is writing down every variant you can think of{}. Your home page needs to have them in the text or Google will not know to pull up your site when potential clients search using those key phrases.|The basic fact is this - your homepage needs to have as many of these key terms or key phrases in the text as possible. Otherwise google do not know to show your page|The simple message is this if your home page does not have the right key words in it purchasers will not be able to find your site} It is that simple. One-way links {All search engines like google use back-links - that is links from other sites - to determine how useful or relevant your internet site is to people searching|Google like other search engines like google and yahoo basically looks at incoming links from other sites to work out how relevant, useful your content is and then ranks your site accordingly.|Back links are the way Google and other engines like google try to work out how relevant your site is when customers type in a search{}. Getting lots of back links is therefore very important|Web masters therefore often focus on getting as many inbound links as possible||For site owners getting inbound links is therefore absolutely vital}. Don't forget that it is not just quantity that counts quality is important too Essentially Google one-way links from websites that themselves have lots of back links Below we give you great tips on how to get back links -directoriesIt is very simple to add your site to small business directories many of which are free.. It is important though to give a good organization description and focus on directories which have a high page rank themselves. Directories area good way to in the short and long run to get back links -articles. The great thing about article directories is that each time your article appears you automatically get a back link courtesy of the Author biog Section As always though it is vital to write good copy and to focus on those directories which themselves are highly ranked. Another advantage is that quite often a strong article will get republished . Article Directories area good way to in the short and long run to get back links -social media. Writing blogs /messages /articles on social media sites also gets you a oneway links every time the blogs /messages / article is published Always check out the importance or page ranking of each social media site first and focus on those which are highest rated. Good submissions are likely to be republished which further helps. Social Media sites are a good way to in the short and long run to get inbound links. -forums. {Writing about your small business in forums also helps with back-links as well as the possibility a potential client may see your comments too|Taking part in forum discussions is also a very good idea both to get back-links and because clients may see your copy too{}. It is important though to write good copy and focus on forums which have a high page rank themselves|Again always check out how active and how well rated the forum is }. Forums are a good way to in the short and long run to get one-way links. That concludes my Introduction to Search engine Ranking
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Roger Davies is web manager for Peacock Bar www.the-peacock-bar.co.uk or email info@the-peacock-bar.co.uk
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