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Facebook announced that it had won a lawsuit and $711 million in compensation from web spammer, Sanford Wallace. The social networking website sued him after he spammed the site and would not halt. Facebook stated that Wallace was able to get into users’ accounts and send communication to their friends. He was phishing for information and/or hacked the accounts since he was able to get into them without permission. When someone’s pal saw a message from their “friend” (who was really Wallace’s “advertising” corporation) they would open it unsuspicious… “Wallace intentionally violated the statutes in question with deliberate disregard for the rights of Facebook users whose accounts were compromised by his conduct,” U.S. District Judge Jeremy Fogel in San Jose wrote in his court order. Wallace has been sued in the past, by MySpace, another social networking website. In May of last year, MySpace won a judgment of $230 million against him for distributing junk mail and messages to its web users. He was in addition fined by the FTC in 2006 for $4 million owing to his use of excessive pop-up ads. So, essentially whenever any person thinks of the “appalling” sides of online promotion they are thinking about this guy. His schemes are so sleazy that even a used car salesman wouldn’t use the same tactics that he does (a subprime mortgage lender, possibly). I am pleased to see that people and businesses are taking spammers similar to this one to court and actually winning cases. It is extremely annoying to be a client of a social networking website and know that your friends’ accounts are being cracked and phished and messages that are coming from them may or may not be bona fide messages. I wish someone would go after the man who announces in a popup “Would you like to earn $5000 per week….” and then when you hit the “x” at the top of the monitor, another popup comes up that asks if you’re positive. That is very exasperating and I’m fairly sure that the majority of people wouldn’t be taken with such a scheme, but they are frustrating in any case. I know that marketers need to produce new ways to get your interest, but I believe as though the more IN YOUR FACE they are with the way they advertise, then the less likely people will be to actually desire to purchase the end product, and will really go off course NOT to buy it. It even occurs that way with TV commercials, in my belief. The chief reason I won’t ever buy “Head On” is not simply because I think it is a peculiar item with no genuine medicinal value past putting a wet cloth on top of your own brow, the ads are so LOUD and annoying that I try to shun anything like that.
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