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The theory for the luxury living of Dedon started off in a really unusual way. Right after an accident on the field Bobby Dekeyser,goal keeper for Bayern Munich Soccer Club, made a decision to leave sports. He made the decision that he would pursue his fantasy of turning into an entrepreneur. Immediately in the hospital bed Dedon started life. Dekeyser had a vision when starting out. To create probably the most appealing company in the world and to have a great time doing this. For Dedon`s customers, a desirable company is one that gives them inspiration through hand made luxury products of exceptional quality. For the men and women throughout the world who work with the organization it was developing the very best place to start working daily. By 2005 Dedon were regarded around the world for creating a number of the finest made by hand outdoor furniture. Dedon gained a lot of prestigious awards for their futuristic and luxury designs and individuals waited in line to acquire their hands on products. Their exclusive furniture is currently purchased in over 80 countries throughout the world and Dedon continue to expand. Dedon have several innovative designs behind them and several signature pieces. The luxurious "Orbit" is amongst the most well-known around the world. A futuristic design that redefined the idea of furniture, there was clearly an enormous waiting list for any Orbit design when it was unveiled, with Mr brad pitt being among the many looking forward to their order. In 2010 Dedon were 20 years old and launched a groundbreaking campaign ad with the help of one of many fashion photographers Bruce Weber. The campaign entitled "Coming Home" is bold and big and mixes 20 models, many of them having worked with Weber on fashion shoots. The ad is not like any other seen before and involves a massive assortment of anything from dogs and birds to donkeys and butterflies. At the center of the ad is a great open air tree house built around a tree picked out by Weber. The tree house is made of four platforms, all of which hold an array of Dedon`s unique luxury designs. The backdrop is surreal, with the ad showing 20 scenes from everyday life, including sunbathing, sleeping and enjoying a dinner party. The message the ad puts across is the fact that wherever you might be, you might be at home with Dedon. From the beginning of the company to these days Dedon have always had core values. Passion, fineness and energy supply played a component within the success of Dedon. The backbone within the company has always been challenge. The reality that Dedon have consistently had a non-hierarchical method of organization has allowed the organization to flourish with each employee having their very own responsibilities and dealing together as you.
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