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The Bill Howe San Diego Plumbing Web Video, posted on You Tube, presents cogent trust building techniques used to win over the viewers and get them to use the company as a service provider The techniques show off ways to create a personal rapport between the company being featured in the video and the local audience. Notably this video does not presents shots of the company at work, and only two brief shots of the company truck, techniques found more frequently in other plumbing videos. Bill Howe is a recognized company in San Diego, perhaps the owner felt the company's reputation for workmanship is already solid, and he wanted to focus on presenting the image of the company to the public This video is notable for its focus on presentation of company branding imagery. It is worth examining, because many of the techniques found in the video can also be applied to company videos in other professions. This video presents the following branding images and techniques: 1) Mention of the number of years the company has been in business conveys a sense of longevity of service and experience 2) Picture of the owner and wife together indicates this is a family business and is thus trustworthy. 3) The shot of the owner's wife speaking to the viewing public creates a personal appeal to the viewer on an emotional level The trust Bill's wife puts in Bill is an indication that Bill is a trustworthy person and can be trusted. 4) The owner's wife and members of the crew, saying "Thank-you San Diego," is similar to shots found in other company videos. Currently, a segment in which members of the company greet the public either by waving or saying hello, or as in this video "thanks," is very popular, and is believed to create a friendly connection between the company and the locale public. 5) The shot of the company truck emblazoned with the company name and number conveys a sense of trhe solidity of the company. |Company truck, emblazoned with company name is an image found universally in plumbing videos, and is an indication of the stability of the company.} A company with one or more company trucks emblazoned with the company name is visible evidence that the company is solid. Companies with well stocked plumbing trucks can send out radio dispatched trucks on emergency calls, and thus provide better emergency service. 6) The shot of a plumber or worker leaving the truck to go to a service call, creates trust because we see the employee going to work. One or more images of a company plumber at work builds trust in the company. To summarize, many of the types of shots used to convey positive images of the company, are found in a number of other business videos. The initial narration about the company's years of experience and local connection are very common. Shots of the company crew, greeting or waving to the viewers isanother shot that is very popular at this time. A shot of the company secretary at work or greeting the public, if she has good screen presence, can be very effective, and is often seen in commercial web videos. One or more shots of the emblazoned company truck is universal. A shot of a plumber leaving the truck to make a service call is another favorite shot very often included in plumbing company videos One or more shots of plumbers at work, and using the most sophisticated equipment the company has is usuall. One or more shots of the owner's wife and or family at the beginning or end of the video, greeting the public is not uncommon. The branding presented in the video is that of a local family owned and operated business, with years of experience and that faithfully serves the local community it is part of. The company is an established solid enterprise.It has personal company trucks, with the company name and number emblazoned on them. It has a sizeable support staff with a secretary. It has a number of workers. Additional imagery, not seen in this video includes shots of the company's most sophisticated equipment. Shots like these present evidence that the company uses all the latest plumbing techniques. Finally the website video shows the secretary working at the computer, evidence that this is an up to date modern plumbing company.
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Winmax Video is a video production company specializing in trade show videos , restaurant videos corporate videos , sales videos and website videos.
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