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I think it goes without saying that I have some rather strong opinions when it comes to the value of blog design. To learn my reasons for doing so, we have to first look at the concept of BRAND, then at the significance of layout. First, a BRAND is not a logo. It's not a company's letter head, nor is it a sign on a door. A company's brand exists in the minds of its staff, customers, suppliers, plus prospects. It's the sum of the experiences one has with a company, also the expectation that certain events or experiences will be met. A blog is a hugely powerful branding tool. If branding is important to your company, care must be taken to ensure your blog and your brand jive. Failing to perform so can seriously jeopardize your existing efforts. Why? Reading and responding to blogs is a very personal experience. It's intimate in a shape that reading a newspaper ad isn't. It's an ongoing experience, reinforced time also again. So design is important from a brand perspective. But its as well as important from a communication perspective. Non-verbal communications play a massive part of face to face or voice to voice conversations. In print or on the web, its up to a layout designer to interpret plus support a writer's intentions This is challenging enough to carry out in a magazine with a month-long lead time. Trying to accomplish the same thing on an ever changing blog is difficult. But not impossible. Your investment with your business blog will be significant, if not in cash then in time. Investing in a good design shows the world that you are serious concerning your content and serious concerning your business. Design is ultimately about the form something works, not regarding how it looks. The look is part of the package, but is certainly not the whole. The profound majority of your site's value will come from its content. With your specific goals in mind, you desire to determine the content hierarchy. * What will go at the top of the page? * What gets secondary billing? * What can you do expose archived content? * What can you perform to lead your reader to your desired results? As a blog designer, a lot of my time is spent working out these details. They're never the same twice, as no two sites have identical reasons for being. There are various design options available to you. These range from complete custom design to pre-done templates to some combination of the two. Having a professional blog designed will run somewhere between $1500 and $5000. Don't find me wrong. 1 can achieve blogging greatness without spending a penny. In my experience, several business bloggers start out with one single of the hosted options. After determining that blogging makes sense meant for them, numerous make the reposition to a professionally designed site. Frankly, this makes a lot of sense. Assuming you carry out one single effortless thing proper off the bat. Devour your own domain name. You don't crave to locate stuck with a subdomain from your blogging provider. It will make moving your blog later a pain in the rear if you fail to do this today. There are all kinds of other pros to having your own domain name. But this one alone is worth it.
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