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As part of their marketing strategy to reach out to the highly-competitive industry of Search Engine Optimization, the company behind Analytics SEO has launched a new set of SEO tools designed for both SEO experts and website owners to automate the key tasks of the SEO process and deliver measurable online marketing performance. Bursting with a much younger and contemporary look, the SEO company intends to make the overall user experience the brand's foremost priority. A focus on usability has been at the core of their new marketing strategy. More Sophisticated User Interface Instead of going for a minor change in colour the team decided to change the whole image of the content pages as well as the SEO software dashboard and give the site a whole new texture. Customer Loyalty Approach “Usability means concentrating efforts to ease the use of the site, and that's what the company has done. It means creating and arranging content in the most logical way possible...and that's what has been done. It means making sure that the visitor understands how the information is organized and that he or she will find it easily....and that's what the new deployment is all about” says Analytics SEO’s Marketing Manager, Meritxell Garcia. Benefits of the new design • It is much more attractive, user-friendly and easy to work with • It is information-driven and intuitive • It entirely focused on solving user needs • It’s cleaner and much more effective Announcing the new release, Analytics SEO Business Developer—Siddhart Shah, explains,“we are introducing this new look to the software because we know just how important customer experience is for growing customer loyalty and retaining new visitors. With a trimmed layout and applying interactive functionalities in it we make sure that our visitors feel comfortable on the site. Also, we wish that our potential customers perceive Analytics SEO as the high-quality SEO software provider that we are and eventually persuade others to use our services as well”. Information Driven Strategic Redesign The new deployment has used a series of top-notch SEO and Website Redesign Tools and Techniques such Google Website Optimizer, Fivesecondtest or Feedback Army. The redesign team has also worked with tools such as Balsamiq, a cost-effective design wireframe which according to the company’s CEO Laurence O’Toole is a “drag and drop wireframe creation at the speed of light". In spite of the new easy-to-use interface from its last deployment, Analytics SEO has also included new features such as Brand Engagement Metric, a multi-site agency dashboard or the immediate PDF and PowerPoint generator that have increased the overall effectiveness of the tool and have added extra value to the company’s extensive base of current users. THE END About Dizzy Heights® (UK) Limited Analytics SEO is a new SEO project management tool that allows enterprises to drive increases in online revenue through higher visibility of their website through a simple continuous 5 stage SEO program. Dizzy Heights® (UK) limited is a leading digital publisher and marketing company that specialises in website re-design and redevelopment, search engine optimisation for redesigned websites, internet video production and distribution and digital publishing of DVDs and videos. Further information and Contact Details Meri Garcia Dizzy Heights (UK) Limited www.dizzyheights.com E: meritxell@dizzyheights.com T: + 44 208 977 4465
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