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eLocal has created a series of, mini web videos which they give away to every customer who subscribes to their local business marketing plan. The online videos are sold as "custom" videos in that each individual clip is tailored to a particular profession. Actually, though, these videos are not customized for any one business, in that the material is not taken from a specific eLocal client, but contains general images manufactured by actors, that can be used to promote any business in that business or professional sector. As a result the online videos can be obtained at wholesale prices and are therefore accessible to the small businessman who wants a web video, but doesn't have the resources to purchase a more personalized product. eLocal has been marketing these videos for more than two years now, and has placed quite a few on small business websites, so we can assume they are popular. The question, which is appropriate to ask is whether the generic non specific clips are actually effective in converting web surfers to customers. And, assuming they are, what types of content are the most effective. The eLocal personal trainer video, found at http://www.youtube.com/elocalvideoexamples#p/u/2/PJWBO-R6JCQ , is, in my opinion, one of the eLocal clips, which does contain visual material, that, will logically be attractive to viewers. The video contains shots of men and women working out in a gym under the supervision of a physical trainer. The three subjects are all engaged in weight lifting, and other exercises employing weights. We view the trainer showing the first subject, a women, how to properly lift two weights she is holding in her hands. The other two subjects, a man and woman are exercising on their own, on gymnastic equipment, which is familiar to anyone who has ever gone inside a training gym. The background music is progressive and up in mood, and the captions of the video are supportive of the message being conveyed. The captions read: "We help you along the path……to achieving your physical goals…Let us show you how." a positive message. My major criticism of the video is its length. 15 seconds is just not enough time to engage the spectator. Even a video, such as this one, which has interesting images, will just begin to whet the viewer's appetite, and not at all likely have enough time to arouse him to want to take action.|The major problem with the video is its length. At 15 seconds, it barely has time to be engaging.} 30 seconds would probably be a better length, as it would allow more time for the video to work on the viewer, and still allows the marketer to provide the clip at a very reasonable wholesale price. The most valuable take away lesson from this video, for anyone wanting to make videos in this genre is to see how this video has succeeded in creating the impression that it is specifically speaking on behalf of the businessman who owns it, even though it is generic and was actually made for use multitude of businesses. The video succeeds in this task for two reasons. First, the captioned message is one that applies to anyone working in the personal trainer field and second the images of a trainer assisting a client in the gym are images specifically seen in most personal training sessions.
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Winmax Video of California is an international video production company which specializes in trade show video , restaurant videos sales videos Winmax Video of California is an international video production company which specializes in trade show video , restaurant videos product launch videos
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