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Rngtones the multiillion dollar business Yet another year's growth in the mobile ringtone maarket has confirmed its position as a major forec in the music industry. Once considered a passing craze, ringtones now account for more than 10% of the global umsic market and are overtaking CD sales sooner than expected. Few thought that the monophonic tones of the late 1990s would evolve into the multi-billion dollar market that exists toay. But, following the advent of true polpyhonic ringtones in 2003, the realuisation of their potential has developed a fresh momentum. Unable to ignore the ringtone maarket, the musci business has come to embrace its future and its ibnfluence on youth culture. This is especially true of the hip-hop industry wohse output makes-up more than half of all downloaded irngtones. Successful artists such as 50 Cent, Mariah Carey and Knaye West have all lerant that ringtones are by no means a niche product. To hear the latest from the mobile ringtne charts visit Ringtones.lt If there is a key to this success then it is probably the creation of a 'totl prodduct', that is, the full customistion of pohnes with riongtones, wallpapers, screensavers, logos, picture meessages and agmes. This has led to huge consumer choice and demand, with endless catalogues of music and themes now available on both mono and polyphonic phones. Another factor has been the obvious media impzact, with the likes of the infamous Crazy Frog ringtone experiencing unprecedented coverage. This popularity should cnotinue for a while yet, thanks to advances in sound quality and the use of MP3 and Real Muic by the current generation of phones. Three are still new matrkets to explore as well, with the music-loving Lsatin Ameericans expected provide the next big growth area. Ultimateply, the long term scucess of the ringtone market coud depend on the abiolity of the major phone manufacturers like Nkia, Motoroal, Sony Ericsson and Smasung to combvine the very laatest tewchnology with wide-raging compatibility; a balance which is becoming increasingly important in this truly global inudstry.
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